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Growth insights for gym owners
Practical articles on gym marketing, sales, member retention, leadership and franchising. Fresh ideas you can use this week.
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Almost Half of Adults Live With a Long-Term Health Condition. Are Gyms Really Built for Them?
46% of UK adults live with a long-term health condition. Learn how gyms can build pathways, onboarding and services that genuinely serve them. ...more
Growing your Club
September 18, 2026•15 min read
The 85% Opportunity: Why Gyms Must Stop Designing Only for People Who Already Exercise
Only around 17% of UK adults belong to a gym. Here is how established gyms can build beginner products, onboarding and marketing that attract the other 83%. ...more
Growing your Club
September 08, 2026•14 min read
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What If Gyms Competed Less and Grew the Market More?
With 83% of the UK not in a gym, fighting over the same members makes little sense. How local gyms can collaborate to grow the fitness market and still compete. ...more
Growing your Club
August 16, 2026•7 min read
Knowing Your Numbers: The Difference Between Underperforming and Leading
Moneyball and marginal gains for gyms: how tracking conversion, attrition and length of stay helps fitness businesses grow profit without spending more on marketing. ...more
Growing your Club
May 27, 2026•4 min read
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We’re Fighting Over the Same Gym Members and Missing the Bigger Opportunity
Only 17% of people use gyms. Why onboarding, real community, outreach and local collaboration are the keys to reaching the other 83% and growing your club. ...more
Growing your Club
March 22, 2026•3 min read
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What Is the Biggest Threat to a Gym’s Success?
It’s not equipment brands, size or the latest tech. The biggest threats to gym success are poor systems, untrained staff, weak member engagement and not knowing your numbers. ...more
Growing your Club
March 11, 2026•4 min read
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Hotel Leisure Clubs: One of the Biggest Missed Opportunities in Fitness
Hotel leisure clubs have premium facilities and built-in footfall, yet often underperform. How hotels can turn leisure into a commercial asset with strategy and sales. ...more
Growing your Club
February 16, 2026•4 min read
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The Future of Gyms Will Belong to Those Who Care the Most
Not the biggest budget or shiniest kit. The gyms that thrive next will be those that genuinely care about members, teams and standards. Why care is a commercial strategy. ...more
Growing your Club
November 24, 2025•3 min read
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Is Collaboration the New Era for the Fitness and Wellness Industry?
From padel to Pilates and recovery, gyms are partnering instead of building everything themselves. How co-location and collaboration add revenue with less risk. ...more
Growing your Club
November 13, 2025•2 min read
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Beyond Memberships: How Gyms Can Unlock Hidden Revenue Streams
Ten ways gyms can grow revenue beyond direct debits: premium tiers, small group PT, nutrition, merchandise, space rental, programmes, events and corporate wellness. ...more
Growing your Club
October 31, 2025•4 min read
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Beyond the Gym Floor: Why Creating a Multi-Business Model Could Be the Smartest Move You Make
New Blog Post Description ...more
Growing your Club
July 24, 2025•5 min read
Kids Fitness: Our Industry’s Missed Opportunity—And Moral Obligation
Discover why engaging children in fitness is not just good business but a moral obligation for the fitness industry. Explore the benefits, barriers, and bold solutions for building a healthier future ... ...more
Member Retention ,Growing your Club
July 22, 2025•4 min read
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