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Free growth guides for gym owners
E-books, blueprints and playbooks on marketing, sales, retention, launches and franchising. Written by people who have done it. Free to download.
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Attracting the 85%
How to reach the 85% of people who have never joined a gym.
The 90-Day Member
Why the first 90 days decide retention, and what to do about it.
January Sales Blueprint
Plan, staff and convert your biggest month of the year.
Fit for Success
Mastering sales in the fitness industry: the free book by Ryan Charlesworth.
The full library
Every guide, free
Who Are Black Raccoon?
Our story, services and how we partner with fitness businesses.
Unlocking Revenue Growth
Strategies to grow revenue per member and per square foot.
Digital Fitness Marketing Mastery
The digital marketing playbook for modern gyms.
Human Behaviour in Sales
Use behavioural insight to sell more memberships.
The Group PT Guide
Launch and scale profitable small-group personal training.
Social Media for Gyms
Content and social strategies that attract members.
10 Quick Wins
Ten fast, practical ways to lift gym revenue now.
Open Your Own Gym
Everything to plan before you open the doors.
Take Control of Gym Ownership
Run the business instead of it running you.
Licence vs Franchise
Choosing the right model to scale your fitness brand.
The Healthy Workplace Guide
Corporate wellness as a growth channel for your club.
Client Journeys
How we take partners from stuck to scaling.
Fit Supply Hub Brochure
Trusted suppliers for gyms and leisure operators.
The book
Fit for Success
Mastering sales in the fitness industry. Ryan Charlesworth's practical guide to selling memberships with confidence, building a sales culture and growing a fitness business.
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Growth plays for gym owners. Straight to your inbox.
Monthly ideas on marketing, sales, retention and leadership from the Black Raccoon team, plus new guides, podcast episodes and Education Series dates. Unsubscribe any time.
Growth partners to gyms, health clubs, leisure operators and fitness franchises since 2014. We plug into your business and drive members, revenue and retention.
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