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Gym growth consultancy
A growth plan you'll actually deliver
Strategy, audits and hands-on support for gym and health club owners who want more members, higher yield and a business that runs without them in every shift.
£250k+
Annual revenue growth for one partner
37%
Membership growth in four months
90
Days to a focused, working growth plan
2014
Growing fitness businesses since
Sound familiar?
Busy every day. Still not growing.
You are working harder than ever, but membership has plateaued, cash flow is tight and the to-do list never shrinks. Most owners don't need another report. They need a partner who can see the whole picture, prioritise what matters and help them get it done.
Membership numbers flat or slowly sliding
Marketing spend with no clear return
A team that needs direction and accountability
No time to work on the business, only in it
What's included
Everything you need to grow on purpose
Our growth consultancy blends strategy with delivery, so plans become results.
🔍
Growth Review & audit
A deep-dive into your marketing, sales, retention, pricing, operations and team to find what is holding growth back.
🧭
90-day growth plan
Clear priorities, targets and owners, built around your numbers, your market and your ambitions.
💷
Pricing & yield strategy
Membership structures, upsells and secondary spend that lift revenue per member.
📊
KPIs & dashboards
The handful of numbers that matter, tracked weekly so you always know where you stand.
👥
Leadership coaching
Support for owners and managers to lead the team, run better meetings and hold standards.
🤝
Ongoing accountability
Regular check-ins, honest challenge and practical help to keep growth on track.
How it works
From stuck to scaling
A straightforward partnership that starts with clarity and ends with momentum.
01
Growth Call
A free conversation about where you are, where you want to be and what is in the way.
02
Growth Review
We dig into the data, the customer journey and the team to find the biggest opportunities.
03
Plan & launch
We agree a 90-day plan and start delivering the quick wins straight away.
04
Partner & scale
Weekly accountability, coaching and support as we build on what works.
Partner stories
“
His expertise in the fitness industry is evident through his targeted approach to identifying and addressing our specific challenges. With his help, we've achieved a stronger market presence and a more robust business model.
Andrew Charalambous
Director, Ignite Fitness
“
Working with Ryan was one of the best things for my business. Hitting a brick wall, Ryan immediately identified where we can change things to see improvements. By implementing fresh, new ideas from Ryan we started to see traction.
Shireen Walker
HubFiit
“
What Ryan doesn't know about fitness sales isn't worth knowing. A 30-minute phone call with Ryan will give you and your fitness business food for thought for days... and you'll probably make more money. Highly recommend!
Carl Smith
Concept Fitness Consultancy
FAQ
Gym growth consultancy FAQs
What is a gym growth consultant?
A gym growth consultant helps fitness business owners identify and act on the biggest opportunities to grow members, revenue and profit. At Black Raccoon we go further than advice: we partner with you to deliver the plan.
How much does gym consultancy cost?
Every partnership is tailored to the size of your business and the support you need. We will talk through options on your free Growth Call.
Do you work with single-site independent gyms?
Yes. Many of our partners are independent operators. We also work with multi-site groups, leisure trusts, hotel clubs and franchises.
How long is a typical partnership?
Most partners start with a 90-day plan and continue with ongoing support once they see the results. There are no long lock-ins.
Let's talk growth
Ready for a plan that gets delivered?
Tell us about your gym and your goals. We'll come back with a few ideas and book in your free Growth Call.
Free, no-obligation Growth Call
Advice from people who have run and grown gyms
A clear next step within one working day
Talk to a growth partner
Takes 60 seconds. We reply within one working day.
Pull more levers
More ways we grow gyms
🎯
Gym Marketing & Lead Gen
Campaigns that fill your diary.
🤝
Gym Sales Training
Teams that convert and retain.
🔁
Member Retention
Keep members longer.
🚀
Gym Launch & Presale
Open with members on day one.
🌍
Fitness Franchise Growth
Scale the model, protect the brand.
⚡
FitLeads Digital Marketing
Ads, social, CRM and automation.
The growth briefing
Growth plays for gym owners. Straight to your inbox.
Monthly ideas on marketing, sales, retention and leadership from the Black Raccoon team, plus new guides, podcast episodes and Education Series dates. Unsubscribe any time.
Growth partners to gyms, health clubs, leisure operators and fitness franchises since 2014. We plug into your business and drive members, revenue and retention.
Company
07929 369658
[email protected]
Silsden, West Yorkshire, UK
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