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Who we work with

Growth partners to the whole fitness industry

From single-site independents to leisure trusts, hotel clubs and fitness franchises, we partner with operators who are serious about growth.

Independent gyms

Out-think the big chains

Budget gyms compete on price. You win on experience, community and results. We help independents sharpen their offer, market it locally and build a sales and retention engine that grows the membership month after month.

  • Local marketing and lead generation

  • Sales process and team training

  • Retention systems and member experience

Independent gyms – Black Raccoon
Health clubs & leisure trusts – Black Raccoon

Health clubs & leisure trusts

Bigger facilities, bigger opportunities

From premium health clubs to community leisure trusts, we help larger operators drive membership yield, secondary spend and retention across multiple departments, while supporting the teams that deliver it.

  • Yield, pricing and secondary spend

  • Membership sales and service training

  • Retention and engagement strategy

Boutique & PT studios

Premium experience, premium results

Boutique studios and PT businesses live and die by community and conversion. We help you fill classes, convert trials, grow recurring memberships and protect your premium positioning.

  • Trial-to-member conversion

  • Small group PT and programming

  • Community and referral systems

Boutique & PT studios – Black Raccoon
Franchises & multi-site groups – Black Raccoon

Franchises & multi-site groups

Systems that scale

Growing across sites needs consistent systems, strong managers and data you can trust. We help franchisors and multi-site operators build playbooks, lift under-performing sites and support new openings.

  • Playbooks and operating systems

  • Site performance coaching

  • New site presales and launches

Hotel leisure clubs

From amenity to profit centre

Many hotel leisure clubs have spare capacity and a local audience on the doorstep. We help hotel groups turn their facilities into profitable membership businesses with the right offer, pricing and sales approach.

  • Local membership proposition

  • Pricing and capacity planning

  • Sales training for leisure teams

Hotel leisure clubs – Black Raccoon
New gym launches – Black Raccoon

New gym launches

Open strong, stay strong

Launching a new gym or studio is a big investment. We help founders plan, market and staff the presale so the doors open to a full member base and healthy cash flow.

  • Presale strategy and offers

  • Launch marketing and sales hub

  • Onboarding and early retention

Leisure trusts & public sector

Working with a leisure trust?

Our dedicated leisure trust consultancy supports community operators with commercial strategy, membership growth and team development.

Leisure centre

Trusted by operators across the UK & Europe

Operators we have worked with

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Let's talk

Sound like your business?

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