Home / Growth Services
Growth services
One partner. Every growth lever.
Strategy, marketing, sales, retention, launches and franchising, delivered by people who have built and run fitness businesses. Choose the levers you need and we'll pull them with you.
Our services
Choose your growth levers
Every partnership is built around your goals. Start with one service or combine them into a complete growth programme.
📈
Gym Growth Consultancy
Growth audits, strategy and a clear 90-day plan, then we stay in the room to make it happen.
🎯
Gym Marketing & Lead Gen
Campaigns and offers that turn local interest into booked tours and joins.
🤝
Gym Sales Training
Coaching, scripts and accountability that turn enquiries into members.
🔁
Member Retention
Onboarding journeys and engagement systems that keep members longer.
🚀
Gym Launch & Presale
Presale campaigns and launch plans so you open with a full member base.
🌍
Fitness Franchise Growth
Franchise-ready systems and franchisee support to scale your brand.
FitLeads by Black Raccoon
Digital marketing, done for you
FitLeads combines paid advertising, organic social and a smart follow-up system that turns enquiries into members.
Ways to work with us
Partnerships that fit your business
Whether you need a fresh pair of eyes or a long-term growth partner, there is a way in.
🔍
Growth Review
A focused deep-dive into your business with a prioritised action plan. Perfect if you want clarity and quick wins.
🤝
Growth Partnership
Ongoing, hands-on support across marketing, sales and retention, with weekly accountability and clear KPIs.
🎓
Training & workshops
On-site or online workshops for your team on sales, service, retention and leadership.
How we work
The Growth Partner Method
Diagnose. Plan. Execute. Scale. The same rhythm behind every partnership.
01
Diagnose
We find the gaps costing you members and revenue.
02
Plan
A focused 90-day plan with clear targets and owners.
03
Execute
We deliver alongside you, with weekly accountability.
04
Scale
We double down on what works so growth is repeatable.
Partner stories
“
His expertise in the fitness industry is evident through his targeted approach to identifying and addressing our specific challenges. With his help, we've achieved a stronger market presence and a more robust business model.
Andrew Charalambous
Director, Ignite Fitness
“
Working with Ryan was one of the best things for my business. Hitting a brick wall, Ryan immediately identified where we can change things to see improvements. By implementing fresh, new ideas from Ryan we started to see traction.
Shireen Walker
HubFiit
“
Ryan has supported quite a few of our commercial customers to a very high level. The feedback I have from our customers is that Ryan listens, creates goals linked to their business strategy that deliver results, and above all is very personable.
Blake Fletcher
UK Country Manager, iFIT – Freemotion Fitness
Not sure where to start?
Book a free Growth Call. We'll help you work out which lever will make the biggest difference first.
Get started
Tell us what you want to achieve
More members, better retention, a stronger team or a new site? Share your goals and we'll recommend the right starting point.
Start the conversation
Takes 60 seconds. We reply within one working day.
The growth briefing
Growth plays for gym owners. Straight to your inbox.
Monthly ideas on marketing, sales, retention and leadership from the Black Raccoon team, plus new guides, podcast episodes and Education Series dates. Unsubscribe any time.
Growth partners to gyms, health clubs, leisure operators and fitness franchises since 2014. We plug into your business and drive members, revenue and retention.
Company
07929 369658
[email protected]
Silsden, West Yorkshire, UK
© 2026 Black Raccoon. All rights reserved. Growth partners for the fitness industry since 2014. Privacy Policy