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Free tool · 2 minutes

How healthy is your gym's growth?

Score your business across marketing, sales, retention and leadership. Give yourself one point for every statement below that is true today, then request your free growth plan.

The Growth Scorecard

12 statements. Be honest.

Score 1 point for each statement that is true for your business right now.

📣

Marketing

  • We have a clear, compelling offer that stands out locally

  • We know our cost per lead and cost per new member

  • We get a steady flow of enquiries without discounting

🤝

Sales

  • Every enquiry is followed up within 15 minutes

  • Our team follows a consistent sales process on every tour

  • We track enquiry → appointment → member weekly

🔁

Retention

  • Every new member gets a structured 90-day onboarding

  • We spot members at risk of cancelling and act early

  • We know our monthly churn and member lifetime value

🧭

Leadership

  • We have a written growth plan for the next 90 days

  • Our team has clear KPIs and weekly accountability

  • I spend more time working on the business than in it

What your score means

10–12: strong foundations, time to scale what works. 6–9: solid, with clear gaps that could unlock growth quickly. 0–5: big opportunity, with quick wins that could change your numbers fast.

Your free growth plan

Turn your score into a plan

Send us your details and one of our growth partners will review your score, share three priority actions for your business and offer you a free Growth Call.

  • Three priority actions tailored to your gym

  • Benchmarks from across the fitness industry

  • A free, no-pressure Growth Call

Get my growth plan

Free. We reply within one working day.

Partner stories

Owners who took the next step

“

Working with Ryan was one of the best things for my business. Hitting a brick wall, Ryan immediately identified where we can change things to see improvements. By implementing fresh, new ideas from Ryan we started to see traction.

Shireen Walker

HubFiit

“

His expertise in the fitness industry is evident through his targeted approach to identifying and addressing our specific challenges. With his help, we've achieved a stronger market presence and a more robust business model.

Andrew Charalambous

Director, Ignite Fitness

“

The ideas, the structure, the professionalism of Ryan and all his knowledge astounds me. He seriously understands the stuff I have never even thought about. If you're thinking about help, don't think, just contact Ryan.

Daryl Parry

Castle Country Club

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