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Fitness franchise growth
Scale the brand. Grow every site.
Support for fitness franchisors and franchisees: from building a franchise-ready model to driving performance across a growing network.
Two sides, one goal
Strong networks are built on strong sites
Whether you are turning a successful gym into a franchise or you are a franchisee who wants to outperform the network average, growth comes from proven systems executed consistently. We help with both, combining operational know-how with marketing, sales and retention delivery.
Franchise readiness and model design
Operations manuals and playbooks
Franchisee recruitment and onboarding support
Site-level marketing, sales and retention support
What's included
Franchise growth, end to end
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Franchise readiness
Assess whether your model is ready to scale, and what needs to change first.
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Systems & playbooks
Operations, sales and marketing playbooks that make success repeatable.
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Franchisee recruitment
Profiles, messaging and a recruitment funnel to attract the right partners.
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New site launches
Presale and launch support for each new franchise location.
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Network performance
KPIs, benchmarking and coaching to lift under-performing sites.
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Franchisee support
Hands-on marketing, sales and retention help for individual franchisees.
How it works
How we help you scale
01
Assess
Review the model, unit economics and what makes your best sites succeed.
02
Systemise
Document and build the playbooks, training and tech stack.
03
Launch
Recruit franchisees and support new site openings.
04
Optimise
Track network performance and coach sites to hit targets.
Partner stories
“
Ryan has supported quite a few of our commercial customers to a very high level. The feedback I have from our customers is that Ryan listens, creates goals linked to their business strategy that deliver results, and above all is very personable.
Blake Fletcher
UK Country Manager, iFIT – Freemotion Fitness
“
I've known Ryan for a number of years and had the pleasure of working with him and also recommended him to my clients. He has a great depth of knowledge in the fitness industry and can be a great help and asset to any business or individual.
Carl Fanning
Konsileo
“
His expertise in the fitness industry is evident through his targeted approach to identifying and addressing our specific challenges. With his help, we've achieved a stronger market presence and a more robust business model.
Andrew Charalambous
Director, Ignite Fitness
Want to own a franchise?
Black Raccoon Franchise
If you want to build your own business with a proven growth model behind you, explore the Black Raccoon Franchise opportunity.
FAQ
Fitness franchise FAQs
Is my gym ready to franchise?
A franchise-ready business has a proven, profitable model, a strong brand and systems that others can follow. We will review yours and tell you honestly what needs to be in place first.
Should I licence or franchise my fitness brand?
Both can work. Licensing is usually lighter-touch, while franchising gives more control and support. Our free Licence vs Franchise guide explains the differences.
Do you work with franchisees as well as franchisors?
Yes. We help individual franchisees grow their site with local marketing, sales training and retention support, alongside the brand's own systems.
Can you help recruit franchisees?
Yes. We help build the franchisee profile, the recruitment messaging and the funnel to attract and qualify the right people.
Let's talk growth
Let's talk about scaling your brand
Tell us where you are on your franchise journey and we'll come back with practical next steps.
Free, no-obligation Growth Call
Advice from people who have run and grown gyms
A clear next step within one working day
Talk to a growth partner
Takes 60 seconds. We reply within one working day.
Pull more levers
More ways we grow gyms
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Gym Growth Consultancy
Strategy, audits and a clear 90-day plan.
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Gym Marketing & Lead Gen
Campaigns that fill your diary.
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Gym Sales Training
Teams that convert and retain.
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Member Retention
Keep members longer.
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Gym Launch & Presale
Open with members on day one.
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FitLeads Digital Marketing
Ads, social, CRM and automation.
The growth briefing
Growth plays for gym owners. Straight to your inbox.
Monthly ideas on marketing, sales, retention and leadership from the Black Raccoon team, plus new guides, podcast episodes and Education Series dates. Unsubscribe any time.
Growth partners to gyms, health clubs, leisure operators and fitness franchises since 2014. We plug into your business and drive members, revenue and retention.
Company
07929 369658
[email protected]
Silsden, West Yorkshire, UK
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