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FitLeads · Digital marketing for fitness
Leads in. Members out.
FitLeads is our done-for-you digital marketing service and growth system for fitness businesses. We create, launch and manage your Meta and Google campaigns, then capture every enquiry in one smart system that follows up instantly, books appointments and helps your team turn prospects into paying members.
✓ Meta & Google campaigns ✓ Organic social content ✓ Automated follow-up & booking
Why FitLeads
Most marketing stops at the click. Ours doesn't.
Plenty of agencies can get you likes and leads. The money is lost in what happens next: slow replies, forgotten enquiries and no-shows. FitLeads joins every step together, from the advert someone sees, to the enquiry they make, to the appointment they book and the membership they buy.
Campaigns built by people who understand fitness sales
Every enquiry captured, tracked and followed up automatically
Your team sees exactly who to call, and when
Clear reporting on what each campaign really delivers
What's included
Everything you need to fill your diary
Pick the level of support that suits you. Every package is built around your goals, your locations and your team.
🎯
Meta & Google advertising
Facebook, Instagram and Google campaigns planned around your catchment and audience. We write the copy, design the graphics and video, set everything up, test offers and optimise.
📱
Organic social media
A monthly content plan with branded posts, carousels, Stories and Reels that show off your facilities, team, members and results, scheduled and published for you.
🌐
Websites & landing pages
High-converting landing pages, booking journeys and websites for each location, service or promotion, all connected to your enquiries and diary.
⚡
Instant automated follow-up
Email, SMS and WhatsApp journeys that reply in seconds, nurture people who aren't ready yet and remind everyone of their appointment.
🤝
Conversion & retention support
Sharper offers, a smoother enquiry-to-sale journey, sales handovers your team can follow and onboarding that keeps new members coming back.
📊
Reporting that matters
Spend, cost per lead, bookings, attendance and sales in one view, with regular reviews so you always know your return.
How FitLeads works
From first click to first visit
We create, deliver and manage the whole journey, so your team can focus on welcoming new members.
01
Plan & create
We agree the offer, audience and budget, then write and design ads, landing pages and follow-up messages.
02
Launch & manage
Campaigns go live on Meta and Google and we manage, test and optimise them every week.
03
Capture & nurture
Every enquiry lands in your FitLeads system and gets an instant reply, reminders and smart follow-up.
04
Convert & report
Your team books and sells with a clear pipeline, and we report on leads, bookings and sales.
The FitLeads system
One system. Every prospect.
Behind every campaign is the FitLeads platform, set up for your business and managed with you.
🗂️
Smart contact database
Prospects, members and ex-members in one place, tagged by location, interest and campaign.
📈
Sales pipelines
See every lead move from enquiry to booking, visit and sale.
🤖
Workflow automation
Messages, staff alerts and follow-up tasks triggered automatically.
💬
Email, SMS & WhatsApp
Campaigns and conversations from one inbox.
📅
Online booking
Trials, tours and consultations booked straight into your diary.
📞
Missed-call text-back
An instant text keeps the conversation going before they ring someone else.
🧠
AI chat assistant
Answers common questions on your website and guides visitors to book.
💳
Online payments
Take payments for offers, packages and services through your pages.
📝
Forms & surveys
Capture enquiries, preferences and feedback that feed your follow-up.
📥
Digital downloads
Deliver brochures, guides and e-books automatically.
📊
Dashboards & reporting
Live views of enquiries, bookings, pipeline and campaign results.
🔐
Team access
The right level of access for every member of staff.
Campaigns & journeys
A campaign for every growth goal
Individual campaigns for each club or location, or shared-budget campaigns across a group of participating sites: memberships, trials, tours, classes, personal training, franchise enquiries, seasonal promotions, launches and ex-member win-backs.
28-day sales nurture for enquiries that aren't ready to join
Appointment confirmations, reminders and post-visit follow-up
90-day new member onboarding that builds the habit
Ex-member reactivation, referral and PT upsell campaigns
700+
Leads in 4 weeks for one partner gym
£1.28
Cost per lead on that campaign
+40%
Conversion improvement once follow-up was consistent
37%
Membership growth in four months
FAQ
FitLeads FAQs
What is FitLeads?
FitLeads is Black Raccoon's digital marketing service for fitness businesses. It combines paid advertising, organic social media and a marketing system that captures enquiries, follows them up and helps turn them into members.
Which platforms do you advertise on?
We run campaigns on Facebook, Instagram and Google, targeted to your local catchment and the people most likely to join.
Do you create the adverts and content?
Yes. We plan the campaigns, write the copy and create the graphics, videos, Reels and landing pages, then manage and optimise everything for you.
Can FitLeads work for multiple locations or a franchise?
Absolutely. We can run individual campaigns for each location or shared-budget campaigns for participating clubs, with enquiries routed to the right team.
How are packages priced?
Packages are tailored to the level of support you need, from ads only to full marketing and follow-up. Some messaging, payment and AI features carry small usage charges depending on your setup.
What will I see in reporting?
Ad spend, cost per lead, new enquiries, booked appointments, attendance, sales and conversion rates. Sales and revenue reporting is most accurate when your team records outcomes in the system.
Get started with FitLeads
Ready to turn clicks into members?
Tell us about your business, your locations and your goals. We'll show you how FitLeads could fill your diary and help your team convert more enquiries.
Free, no-obligation strategy call
A campaign idea tailored to your market
Clear package options, no jargon
Prefer to look around first? Visit fitleads.uk
Book a FitLeads call
Takes 60 seconds. We reply within one working day.
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Growth partners to gyms, health clubs, leisure operators and fitness franchises since 2014. We plug into your business and drive members, revenue and retention.
Company
07929 369658
[email protected]
Silsden, West Yorkshire, UK
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