Home / Services / Gym Marketing & Lead Generation
Gym marketing & lead generation
Fill your diary with people ready to join
Campaigns, offers and follow-up systems that turn local attention into booked tours and new members, not just likes.
700+
Leads in four weeks for one partner gym
£1.28
Cost per lead on that campaign
40%
Higher conversion (up to) with consistent follow-up
37%
Membership growth in four months
The problem
Leads are easy. Members are not.
Plenty of agencies can get you clicks. Very few understand what happens after the lead lands: the call, the tour, the close. Because we are fitness people first, we build marketing that connects to your sales process and is measured on joins, not vanity metrics.
Offers built for your local market and audience
Paid social and Google campaigns managed for you
Landing pages and funnels that convert
Speed-to-lead follow-up so no enquiry goes cold
What's included
Marketing that moves the membership number
🎯
Offer & positioning
Irresistible, profitable offers and messaging that stand out from the budget chains.
📣
Paid social & Google
Meta, Instagram and Google campaigns planned, built and optimised by people who know fitness.
🌐
Funnels & landing pages
High-converting pages, forms and booking flows connected to your CRM.
⚡
Lead nurture & automation
Texts, emails and reminders that turn enquiries into booked appointments.
✍️
Content & social strategy
A content plan your team can deliver that builds trust and community.
📈
Reporting that matters
Cost per lead, show rate, conversion and cost per member, every week.
How it works
How we run a campaign
01
Audit
We review your current marketing, tracking and follow-up to find quick wins.
02
Offer & build
We create the offer, ads, landing pages and automations.
03
Launch & optimise
Campaigns go live and we optimise daily against cost per lead and show rate.
04
Convert & scale
We coach the team on follow-up and scale what is working.
Partner stories
“
His expertise in the fitness industry is evident through his targeted approach to identifying and addressing our specific challenges. With his help, we've achieved a stronger market presence and a more robust business model.
Andrew Charalambous
Director, Ignite Fitness
“
Ryan has supported quite a few of our commercial customers to a very high level. The feedback I have from our customers is that Ryan listens, creates goals linked to their business strategy that deliver results, and above all is very personable.
Blake Fletcher
UK Country Manager, iFIT – Freemotion Fitness
“
Ryan has been extremely successful in helping clubs learn and implement the hard and soft skills required to be successful in an ever-growing, competitive marketplace. Training and accountability is essential if clubs want to be ahead of the game, and Ryan has the skills, techniques and tools that will give the edge to help maximise every sales opportunity.
Steve Jensen
Impact Training
FitLeads by Black Raccoon
Want it done for you?
FitLeads is our done-for-you digital marketing service. We run your ads and social, capture every enquiry and follow up automatically, so your team can focus on converting.
FAQ
Gym marketing FAQs
What is the best way to market a gym?
The best gym marketing combines a strong local offer, targeted paid social, a simple booking journey and fast, consistent follow-up. Marketing and sales have to work together to turn leads into members.
How much should a gym spend on marketing?
It depends on your goals, location and capacity. We help you set a budget based on your target cost per member and then track it weekly.
Do you run Facebook, Instagram and Google ads for gyms?
Yes. We plan, build and manage campaigns for gyms, studios and health clubs, and connect them to your CRM so every lead is followed up.
Can you help with presale marketing for a new gym?
Absolutely. See our Gym Launch & Presale service for how we help new sites open with a full member base.
Let's talk growth
Let's fill your diary
Tell us about your gym, your target members and what you have tried so far. We'll show you where the quick wins are.
Free, no-obligation Growth Call
Advice from people who have run and grown gyms
A clear next step within one working day
Talk to a growth partner
Takes 60 seconds. We reply within one working day.
Pull more levers
More ways we grow gyms
📈
Gym Growth Consultancy
Strategy, audits and a clear 90-day plan.
🤝
Gym Sales Training
Teams that convert and retain.
🔁
Member Retention
Keep members longer.
🚀
Gym Launch & Presale
Open with members on day one.
🌍
Fitness Franchise Growth
Scale the model, protect the brand.
⚡
FitLeads Digital Marketing
Ads, social, CRM and automation.
The growth briefing
Growth plays for gym owners. Straight to your inbox.
Monthly ideas on marketing, sales, retention and leadership from the Black Raccoon team, plus new guides, podcast episodes and Education Series dates. Unsubscribe any time.
Growth partners to gyms, health clubs, leisure operators and fitness franchises since 2014. We plug into your business and drive members, revenue and retention.
Company
07929 369658
[email protected]
Silsden, West Yorkshire, UK
© 2026 Black Raccoon. All rights reserved. Growth partners for the fitness industry since 2014. Privacy Policy