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Gym launch & presale
Open the doors with a full member base
Presale campaigns, launch plans and sales systems for new gyms, studios and additional sites, so you open with momentum and cash flow from day one.
50+
Presale campaigns led by our team
100+
Clubs supported by our partners
7
Gyms owned and operated by our team
Day 1
Members, not hope
The risk
An empty gym on opening day is expensive
Rent, staff and equipment costs start before your first member walks in. A strong presale turns local excitement into committed founding members, de-risks the launch and gives you the cash flow to build. Our team has planned and delivered launches from the ground up.
Founding member offers that create urgency
Presale marketing and lead generation
A temporary sales hub and appointment process
Launch events and day-one onboarding
What's included
Everything you need for a successful launch
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Launch plan & timeline
A week-by-week presale plan from 12 weeks out to opening day and beyond.
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Founding member offers
Pricing and offer strategy that rewards early commitment without devaluing your brand.
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Presale marketing
Paid social, local PR, partnerships and community activation to build demand.
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Presale sales team
Recruitment, training and daily coaching for the team selling memberships before you open.
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Systems & CRM
Booking, payment and follow-up systems ready before the first lead arrives.
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Launch & onboarding
Opening events and onboarding journeys that turn founders into loyal members.
How it works
From blueprint to busy
01
Feasibility & plan
Market, pricing and capacity review, then a clear presale target and plan.
02
Build the engine
Offers, brand, campaigns, CRM and the sales team in place.
03
Presale sprint
Daily campaign optimisation, sales coaching and KPI tracking.
04
Launch & retain
Opening day, onboarding and the first 90 days of retention.
Partner stories
“
His expertise in the fitness industry is evident through his targeted approach to identifying and addressing our specific challenges. With his help, we've achieved a stronger market presence and a more robust business model.
Andrew Charalambous
Director, Ignite Fitness
“
Ryan has supported quite a few of our commercial customers to a very high level. The feedback I have from our customers is that Ryan listens, creates goals linked to their business strategy that deliver results, and above all is very personable.
Blake Fletcher
UK Country Manager, iFIT – Freemotion Fitness
“
What Ryan doesn't know about fitness sales isn't worth knowing. A 30-minute phone call with Ryan will give you and your fitness business food for thought for days... and you'll probably make more money. Highly recommend!
Carl Smith
Concept Fitness Consultancy
FAQ
Gym presale & launch FAQs
When should a gym presale start?
Ideally 8 to 12 weeks before opening, with planning starting earlier. The right timing depends on your market, site and build programme.
What is a founding member offer?
A limited, time-bound membership offer for people who join before you open. Done well, it creates urgency and loyalty without undermining your long-term pricing.
Can you help if we are opening a second or third site?
Yes. We support operators launching additional sites and franchise locations, using what has worked before and adapting it to each new market.
Do you have a guide to opening a gym?
Yes. Download Open Your Own Gym from our free resources page.
Let's talk growth
Planning a new opening?
Tell us about your site, opening date and membership targets. We'll help you build a presale plan that de-risks your launch.
Free, no-obligation Growth Call
Advice from people who have run and grown gyms
A clear next step within one working day
Talk to a growth partner
Takes 60 seconds. We reply within one working day.
Pull more levers
More ways we grow gyms
📈
Gym Growth Consultancy
Strategy, audits and a clear 90-day plan.
🎯
Gym Marketing & Lead Gen
Campaigns that fill your diary.
🤝
Gym Sales Training
Teams that convert and retain.
🔁
Member Retention
Keep members longer.
🌍
Fitness Franchise Growth
Scale the model, protect the brand.
⚡
FitLeads Digital Marketing
Ads, social, CRM and automation.
The growth briefing
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Monthly ideas on marketing, sales, retention and leadership from the Black Raccoon team, plus new guides, podcast episodes and Education Series dates. Unsubscribe any time.
Growth partners to gyms, health clubs, leisure operators and fitness franchises since 2014. We plug into your business and drive members, revenue and retention.
Company
07929 369658
[email protected]
Silsden, West Yorkshire, UK
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