Home / Results

Results & partner stories

Growth you can measure

We judge ourselves on one thing: whether your numbers move. Here is what partners say, and what happens when marketing, sales and retention pull in the same direction.

£250k+

Annual revenue growth for one partner

37%

Membership growth in four months

£80k

Retained revenue from halving attrition

40+

Operators in our client wall

Results in numbers

What growth looks like

Real outcomes from real partnerships. Every business is different, but the pattern is the same: fix the system, and the numbers follow.

£250k+ annual revenue growth

After tightening retention, onboarding and pricing for one partner club.

37% membership growth in four months

Through better lead follow-up and a clearer, consistent sales process.

Attrition halved from 5% to 2.5%

Worth £80,000 in retained revenue for the business.

1,700 → 2,200 members

A full reset of marketing, onboarding and retention, adding £14,000 a month.

Up to 40% higher conversion

Once systems and follow-up were made consistent across the team.

700+ leads in four weeks

At just £1.28 per lead, from a rebuilt offer and paid social campaign.

Featured result

700 leads in 4 weeks at £1.28 a lead

For one partner gym we rebuilt the offer and ads, tightened follow-up and coached the team to convert. Marketing and sales were planned together from day one, which is why the leads turned into conversations, tours and members.

700 leads in 4 weeks at £1.28 per lead

Partner stories

In their own words

“

His expertise in the fitness industry is evident through his targeted approach to identifying and addressing our specific challenges. With his help, we've achieved a stronger market presence and a more robust business model.

Andrew Charalambous

Director, Ignite Fitness

“

Working with Ryan was one of the best things for my business. Hitting a brick wall, Ryan immediately identified where we can change things to see improvements. By implementing fresh, new ideas from Ryan we started to see traction.

Shireen Walker

HubFiit

“

Ryan has supported quite a few of our commercial customers to a very high level. The feedback I have from our customers is that Ryan listens, creates goals linked to their business strategy that deliver results, and above all is very personable.

Blake Fletcher

UK Country Manager, iFIT – Freemotion Fitness

“

Ryan has been extremely successful in helping clubs learn and implement the hard and soft skills required to be successful in an ever-growing, competitive marketplace. Training and accountability is essential if clubs want to be ahead of the game, and Ryan has the skills, techniques and tools that will give the edge to help maximise every sales opportunity.

Steve Jensen

Impact Training

“

The ideas, the structure, the professionalism of Ryan and all his knowledge astounds me. He seriously understands the stuff I have never even thought about. If you're thinking about help, don't think, just contact Ryan.

Daryl Parry

Castle Country Club

“

I had the pleasure of collaborating with Ryan as a consultant, and I can attest to his deep industry knowledge, passion in work and creating real human relationships. Ryan is a great source of energy and optimism, pushing new ideas and creativity to the front.

Marina Gencheva

Pulse Fit Bulgaria

Trusted by operators across the UK & Europe

Operators we have worked with

Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo
Black Raccoon fitness client logo

Client journeys

See how partners go from stuck to scaling

Download our Client Journeys guide for a closer look at how we work with fitness businesses at different stages.

Client journeys guide

Could your gym be our next result?

Book a free Growth Call and we'll show you where your quickest wins are.

The growth briefing

Growth plays for gym owners. Straight to your inbox.

Monthly ideas on marketing, sales, retention and leadership from the Black Raccoon team, plus new guides, podcast episodes and Education Series dates. Unsubscribe any time.

© 2026 Black Raccoon. All rights reserved. Growth partners for the fitness industry since 2014. Privacy Policy