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The Black Raccoon blog
Growth insights for gym owners
Practical articles on gym marketing, sales, member retention, leadership and franchising. Fresh ideas you can use this week.
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Are Freelance Personal Trainers Limiting Your Gym’s Potential?
Renting PT space feels low-risk, but it may cap your gym’s revenue and retention. Why an employed coaching model can become one of your biggest income streams. ...more
Personal Training
July 19, 2026•5 min read
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“Personal Training Is a Spectator Sport” — Why Visibility, Culture, and Leadership Drive PT Sales and Member Experience
Discover how leadership, team presence, and daily visibility drive personal training sales and member retention. Learn why gym culture starts with the people on the floor. ...more
Growing your Club ,Personal Training
July 10, 2025•4 min read
How to Successfully Sell Personal Training in Your Gym
Personal training (PT) is one of the most valuable revenue streams for gyms, yet many facilities struggle to maximise its potential. The challenge isn’t just about convincing members to sign up—it’s a... ...more
Growing your Club ,Personal Training
February 21, 2025•13 min read
How to Successfully Sell Personal Training in Your Gym
Personal training (PT) is one of the most valuable revenue streams for gyms, yet many facilities struggle to maximise its potential. The challenge isn’t just about convincing members to sign up—it’s a... ...more
Personal Training
February 21, 2025•13 min read
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