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Read our thoughts on a range of topics from how best to run your facility to industry updates and developments
How Do You Tackle a New Budget Gym Opening in Your Area?
A budget gym is opening near you. Here is how independent gyms, franchises and hotel clubs protect members by competing on service, community and experience, not price. ...more
Member Retention
July 16, 2026•5 min read
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The Bias We Don’t Like to Admit Exists in Gym Customer Service
Unconscious bias shapes how gym staff greet beginners, older adults and teenagers. Why customer service training must cover empathy and inclusion, not just sales. ...more
Member Retention
June 01, 2026•4 min read
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Are We Focusing on the Wrong People in Fitness?
Gyms are great at serving people who already love exercise. Here is how to attract and retain nervous beginners with better marketing, onboarding and support. ...more
Member Retention
March 02, 2026•3 min read
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Is the Fitness Industry Really Delivering the Health Outcomes We Claim?
There are now more ex-members than gym members. Why gyms must design real client journeys, onboarding and retention measures to deliver genuine health outcomes. ...more
Member Retention
February 18, 2026•3 min read
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Fitness Apps vs Old-School Programme Cards: Why the Simple Option Still Wins
77% of members download a gym app but fewer than 30% keep using it. Why paper programme cards still drive better adherence, and how to combine them with tech. ...more
Member Retention
December 10, 2025•4 min read
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The Inside Track Podcast
We interview some of the most influential people in the fitness industry and pick their brain about what works best, what we should be looking at next, how best to achieve success and more importantly how they got to where they are now.
Guests have included: Casey Conrad, Dave Wright, Richard Synnott, Andy King, Bobby Verdun, Mel Tempest, Lisa Keucker, Steve Jensen, Richard Grey, Micahel Boyle and many more
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