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Almost Half of Adults Live With a Long-Term Health Condition. Are Gyms Really Built for Them?
46% of UK adults live with a long-term health condition. Learn how gyms can build pathways, onboarding and services that genuinely serve them. ...more
Growing your Club
September 18, 2026•15 min read
The Sydney Sweeney Advert: Is It Really Setting Back Women’s Sport?
A fitness marketing perspective on the Sydney Sweeney Novig campaign: what the backlash gets right, what it misses, and what it teaches about attention. ...more
Views
September 15, 2026•8 min read
The 85% Opportunity: Why Gyms Must Stop Designing Only for People Who Already Exercise
Only around 17% of UK adults belong to a gym. Here is how established gyms can build beginner products, onboarding and marketing that attract the other 83%. ...more
Growing your Club
September 08, 2026•14 min read
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What If Gyms Competed Less and Grew the Market More?
With 83% of the UK not in a gym, fighting over the same members makes little sense. How local gyms can collaborate to grow the fitness market and still compete. ...more
Growing your Club
August 16, 2026•7 min read
How Do You Tackle a New Budget Gym Opening in Your Area?
A budget gym is opening near you. Here is how independent gyms, franchises and hotel clubs protect members by competing on service, community and experience, not price. ...more
Member Retention
July 16, 2026•5 min read
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The Inside Track Podcast
We interview some of the most influential people in the fitness industry and pick their brain about what works best, what we should be looking at next, how best to achieve success and more importantly how they got to where they are now.
Guests have included: Casey Conrad, Dave Wright, Richard Synnott, Andy King, Bobby Verdun, Mel Tempest, Lisa Keucker, Steve Jensen, Richard Grey, Micahel Boyle and many more
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