Sales Training That Drives Results

Learn the secrets to growing your fitness business by mastering the art of sales—without the sleaze.

At Black Raccoon Consulting, we believe that sales in the fitness industry should be

simple, structured, and service-led

. Based on the proven framework from our book

Fit to Sell: Mastering Sales in the Fitness Industry

, our sales training helps gym teams

sell with confidence, clarity, and purpose

.

This isn’t about pushy tactics or cheesy scripts—it’s about understanding how to connect, listen, build trust, and guide prospects towards becoming long-term members.

Training your team to deliver a well defined sales process is paramount to increasing your conversions and maximising your lead generation

Way too many clubs ignore this!!

  • The 6-Stage Sales Process

    From first enquiry to membership sign-up, we walk your team through every stage of the sales journey with practical tools and real-world examples.

  • Mastering the First Conversation

    Learn how to ask the right questions, uncover emotional drivers, and build immediate rapport—without sounding scripted or robotic.

  • Tours That Sell

    Turn gym tours into powerful moments of connection that show value, not just features. We show you how to personalise each experience for maximum impact.

  • Handling Objections with Confidence

    We give your team the skills to handle pricing objections, indecision, and common blockers in a calm, supportive way that keeps the conversation going.

  • Closing the Sale Without Pressure

    Discover how to make the close feel like a natural next step—so members say yes without hesitation or hard selling.

  • Follow-Up That Converts

    Most sales are lost after the first visit. Learn how to create a simple, consistent follow-up system that keeps prospects engaged and brings them back through the door.

  • Team Training & Roleplay Sessions

    We deliver engaging, practical workshops that give your team the confidence and tools to perform—plus ongoing coaching support where needed.


Get yor Free Digital copy of

"Fit to Sell - Mastering sales in the Fitness Industry"